Recto · AI editorial studio for your brand

In thirty seconds

What Recto is.

Recto is an AI marketing studio that brings together, in one place, everything brands need to sell: store catalog, editorial copy, faithful product imagery for posts (feed and stories), banners (web and mobile), short videos for Reels, monthly editorial calendar, ready-to-use ambassadors (optional), and publishing to Instagram and Facebook — with revenue tracking per post. No scattered tools. No fake products. No guessing.

Pick the product

From your real catalog. Recto connects to your e-commerce platform.

Set the angle

Pairing, gift, celebration, sommelier. Commercial angles ready by vertical.

Get the piece

Editorial image with the real product + copy in your brand voice. In fourteen seconds.

Publish

Instagram Feed, Stories, Facebook in one click. UTM embedded automatically.

Measure revenue

Co-pilot dashboard shows clicks, sessions and purchases attributed to each piece.

Recto isn't a prettier Canva or ChatGPT with a template. It's operated editorial direction for brands that don't want to look like another Instagram graphic anymore.

Direction

Editorial is direction, not aesthetics.

Competitors are social media schedulers. They show calendars, follower charts, hashtag picks. Nobody in your store cares.

Recto is a studio. It looks at your real product, listens to your brand voice, writes the copy, generates the piece, schedules it, publishes it, and shows you how much each piece sold. Down to the cent.

Editorial in every format. Your voice, your image, your brand.

Real imagery

Every creative starts from your catalog. No stock, no fake products.

Brand voice

Editorial copy calibrated to your brand's tone, not generic.

Multi-format

One brief becomes feed, story, web banner, mobile banner, video. All coherent.

Direct attribution

UTM on every piece. You see exactly how much the Cabernet post sold, in real money.

How it works

Four steps. Zero friction.

15-minute demo.

You schedule a call. We generate three editorial pieces from your brand live, with real products from your catalog. Zero commitment. If it makes sense, we start.

Onboarding · 30 minutes.

I connect Recto to your catalog (any e-commerce platform), Instagram, Facebook and Google Analytics. All in half an hour. By the end, you walk away with your first piece published.

Continuous publishing.

You (or your team) generate the month's pieces according to your plan. Fourteen seconds from brief to finished piece. Publish to Instagram Feed, Stories and Facebook in one click. Direct support via WhatsApp.

Real-time attribution.

Co-pilot dashboard shows sessions, clicks, purchases and revenue attributed per piece via UTM. You see in real time which piece sold $X. Decide what to scale and what to cut.

Monthly plans

No lock-in. Cancel anytime.

Start with the right plan for your operating rhythm. Scale up when value is proven. Prices in BRL.

Essential

BRL497/month

For brands validating editorial rhythm and looking for consistent operations without overhead.

10 social media posts
2 banners
1 monthly editorial calendar
30-min calibration session at onboarding
Co-pilot dashboard with real KPIs
UTM attribution + ROI per piece
Email support

Talk to Recto →

Studio

BRL1,690/month

The plan Cia do Vinho uses. For brands selling daily that need a sustained, professional rhythm.

30 social media posts
4 banners
2 editorial videos
1 monthly editorial calendar
Recto ambassadors included
Co-pilot dashboard + monthly PDF report
UTM attribution + ROI per piece

Talk to Recto →

Signature

BRL4,490/month

For brands that turn editorial into competitive advantage. Exclusive identity, high density, dedicated Recto team.

75 social media posts
8 banners
4 editorial videos
1 monthly editorial calendar + bi-weekly review
Exclusive ambassador (trained LoRA)
Full BI + monthly review with founder
Direct Slack · roadmap priority

Request access →

Agency · white-label

Recto Agency · BRL 9,900/month

For boutique agencies and consultancies that want to deliver AI editorial content to their own clients. Multi-account (up to 5 brands) · 200 posts/month · white-label dashboard · dedicated support.

Request proposal →

Monthly add-ons

+BRL 297 · 1 extra editorial video/month
+BRL 197 · 1 extra banner/month
+BRL 497 · bi-weekly calendar review

Annual billing

12% OFF on every plan

Equivalent to ~1.5 months free per year. Locks the price for 12 months and helps cash flow on both sides.

Volume overage: +BRL 30 (Essential), +BRL 20 (Studio) or +BRL 15 (Signature) per extra post. No lock-in. Cancel anytime.

Recto ambassadors

Two faces.
One identity.

Helena and Vicente are platform assets — faces that can travel across clients without losing consistency. Brands that choose to use them inherit a recognizable, refined, unmistakable visual identity from day one. Included from the Studio plan up.

HELENA · 39 YEARS

Sophisticated Brazilian.

Long hair, Mediterranean olive skin, serene elegance. Camel cashmere, pearls, book in hand. The presence of someone who just received close friends for dinner. Appears in scenes of intimacy, food pairing and gifting — never posed, always candid.

intimacy pairing gifting

VICENTE · 42 YEARS

Mature Brazilian.

Medium-length wavy hair, well-groomed full beard, caramel jacket. The calm gaze of someone who knows what he sells. Appears in celebration, winery and sommelier scenes. Calm presence — no staging, no forced smiles.

celebration winery sommelier

The Signature plan lets you create an exclusive ambassador for your brand by training a custom model (LoRA). A unique visual identity, contractually protected.

Founding client

Recto was built shipping every day at Cia do Vinho.

Wine e-commerce with 1,600 active SKUs. Running in production since April 2026 on the Studio plan. Every published piece uses the real product image, editorial copy, live UTM and revenue tracking.

"Editorial without direction is just another Instagram graphic. Attribution without editorial is a soulless spreadsheet. Recto stitches them together — calendar running, UTM on every piece, revenue tracked per post without building an internal team."

— Rafael Vieira · Cia do Vinho

1,600+SKUs synced

30/monthpieces published

100%of pieces with UTM · revenue tracked per post

4:5canonical feed format

Honest questions

Before you start.

What kind of brand does Recto work for?

Recto was initially calibrated for Brazilian brands with editorial identity — wine, spirits, specialty coffee, olive oil, gourmet, fashion, design, indie beauty. It also serves local businesses (clinics, salons, restaurants) and B2B services (consulting, agency, modern legal practices). If your audience picks carefully, we likely fit.

How does Recto differ from Hootsuite, Buffer, Later?

Competitors schedule posts. Recto operates the studio: real product images (not stock), editorial copy calibrated to your voice (not templates), and shows how much each piece sold via UTM attributed in GA4. Competitors give you likes; Recto gives you revenue.

How fast can I start?

Same day as the demo, if we book in the morning. Onboarding takes 30 minutes. You leave the call with your first piece published.

Who generates the pieces — me or Recto?

You (or your team). Recto is guided self-service editorial: you pick the product, the commercial angle, the channel — and the platform generates a faithful image + editorial copy in fourteen seconds. Recto helps when you need.

Can I cancel anytime?

Yes. All monthly plans are no lock-in. Cancel any time and stop billing on the next cycle. For the Pilot (BRL 297 / 30d), if you don't use at least 5 of the 10 pieces, the refund is full.

Who founded Recto?

Rafael Vieira. Engineer, has been running Cia do Vinho since 2019 — today the founding client and first daily user of Recto. I build it, sell it and support it. No SDR layer: on the demo, you talk to me.

Your brand has a voice.
What it's missing is a studio that listens.

What Recto is.