30-day Pilot · Recto

01 · In thirty seconds

What Recto is.

Recto is an AI marketing studio that brings together, in one place, what brands need to sell: store catalog, editorial copy, faithful product imagery in posts (feed and stories), banners (web and mobile), short videos for Reels, monthly editorial calendar, ready-to-use ambassadors (optional) and publishing to Instagram and Facebook — with revenue tracking per post. No scattered tools. No fake products. No guessing.

Pick the product

From your real catalog. Recto connects to your e-commerce platform.

Set the angle

Pairing, gift, celebration, sommelier, winery. Five commercial angles ready.

Get the piece

Editorial image with the real product + copy in your brand voice. In fourteen seconds.

Publish

IG Feed, Stories, Facebook in one click. UTM embedded automatically.

Measure revenue

Dashboard shows clicks, sessions and purchases attributed to each piece.

Recto isn't a prettier Canva or ChatGPT with a template. It's the complete editorial platform for brands that don't want to look like an outlet anymore.

03 · How the pilot works

Four steps. Zero friction.

15-minute demo.

You schedule a call. We generate three editorial pieces from your brand live, with real products from your catalog. Zero commitment. If it makes sense, we kick off the pilot.

Onboarding · 30 minutes.

I connect Recto to your catalog (any e-commerce platform), your Instagram, Facebook and Google Analytics. All in half an hour. By the end, you walk away with the first piece published.

Thirty days publishing.

You generate up to ten editorial pieces. Publish to Instagram Feed, Stories and Facebook. Each piece takes fourteen seconds from brief to publication. Direct support via WhatsApp.

Verdict on day thirty-one.

We show you the attribution dashboard — sessions, clicks, purchases attributed via UTM. You decide: subscribe to Studio (with the first month free) or request a refund.

04 · What you get

The editorial essentials.
No fluff.

INCLUDED

10 editorial posts (Feed + Stories).

Posts ready to publish on Instagram and Facebook, with real products from your catalog + editorial copy calibrated to your brand voice. Each one comes in 4:5 (1080×1350), the canonical feed format.

INCLUDED

3 banners (web + mobile + email).

Custom sizes for wherever you need — desktop banner 1920×600, mobile 750×1000, email header 1200×675. Coherent with the feed piece you published that week.

INCLUDED

1 editorial video (8s).

Cinematic Reel featuring your product. Adaptable to Stories and YouTube Shorts. Slow camera movement + natural lighting — not the usual ad clichés.

INCLUDED

1 editorial calendar.

I distribute the 10 pieces over 30 days — by commercial angle, occasion and product. Editorial strategy, not an empty template.

INCLUDED

Publishing to three channels.

Instagram Feed, Instagram Stories and Facebook. One click publishes to all. UTM embedded automatically in each piece.

INCLUDED

Onboarding with the founder.

Thirty minutes with me, direct. I connect your catalog, your social, your GA. You leave the call with the first piece published.

INCLUDED

Attribution dashboard.

For the first time, you see every post translated into revenue — sessions, clicks, purchases. Via UTM + GA4 + your e-commerce platform.

INCLUDED

Direct WhatsApp support.

Reply in minutes, not tickets. You talk directly to me throughout the entire pilot — I can adjust prompts, review a piece, refine the voice.

INCLUDED

Unlimited refinement.

Generated a piece and a detail's off? Fine-tune it in natural language, no extra credit consumed. Until the piece looks like the brand deserves.

What's not in the pilot

NOT INCLUDEDRecto ambassadorsHelena and Vicente come in from the Studio plan up.

NOT INCLUDED8-second videosReels and Shorts come in from the Studio plan up.

NOT INCLUDEDCurated reportsMonthly report from Studio · full BI in Signature.

05 · Recto ambassadors

Two faces.
One identity.

Helena and Vicente are platform assets — faces that travel across clients without losing consistency. Brands that choose to use them inherit a recognizable, refined, unmistakable visual identity from day one. Included from the Studio plan up.

Helena · 39 years

Sophisticated Brazilian.

Long hair, Mediterranean olive skin, serene elegance. Camel cashmere, pearls, book in hand. The presence of someone who just received close friends for dinner. Appears in scenes of intimacy, food pairing and gifting — never posed, always candid.

intimacypairinggifting

Vicente · 42 years

Mature Brazilian.

Medium-length wavy hair, well-groomed full beard, caramel jacket. The calm gaze of someone who knows what he sells. Appears in celebration, winery and sommelier scenes. Calm presence — no staging, no forced smiles.

celebrationwinerysommelier

Signature lets you create an exclusive ambassador for your brand by training a custom model (LoRA). A unique visual identity, contractually protected.

07 · The rules

Clear.
No fine print.

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Conversion incentive.

Subscribed to the Studio plan within 7 days after the pilot ends? You get the first month free. The BRL 297 from the pilot becomes future credit.

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Full refund.

If you don't use at least 5 of the 10 posts available, we refund the BRL 297 in full. The rule protects whoever signed up but ran out of time — and filters out those who didn't actually test.

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Case study, bonus.

Authorize us to publish a case study with the results of your pilot (metrics can be anonymous)? Get 15% off the first three months of the plan.

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No lock-in.

At the end of the pilot, you decide without pressure. Subscribe, keep going month by month, or cancel without penalty. Recto isn't a prison — it's an editorial table.

08 · After the pilot

Three plans.
One for each rhythm.

Finished the pilot and want to keep going? Pick the plan that fits your operation's volume. Subscribing to Studio within 7 days after the pilot, the first month is on us. Prices in BRL.

Essential

BRL 497/month

For brands validating editorial operations and looking for a minimal consistent rhythm.

10 posts social media (4:5)
2 banners (web or mobile)
1 monthly editorial calendar
Instagram + Facebook publishing
Real product image preserved
Real-time co-pilot dashboard
piece → sessions → clicks → purchases
UTM attribution + ROI per piece
Email support

No ambassadors · no videos · no reports

Recommended

Studio

BRL 1,690/month

The plan Cia do Vinho uses. Calibrated for brands with a lean marketing operation that ships every day.

30 posts social media (4:5)
4 banners (web + mobile + email)
2 editorial videos (8s)
1 monthly editorial calendar
Recto ambassadors included (Helena and Vicente)
Publishing to all channels
Full real-time co-pilot dashboard
Monthly PDF report
editorial analysis + recommendations for the next month
Direct WhatsApp support

First month free when converting from the pilot within 7 days.

Signature

BRL 4,490/month

High volume, exclusive identity, high-density curation. For brands that turn editorial into competitive advantage.

75 posts social media (4:5)
8 banners (web + mobile + email + ads)
4 editorial videos (8s)
1 editorial calendar + bi-weekly review
Exclusive ambassador for your brand (trained LoRA)
Full BI
cohorts, funnel, LTV, retention, segments
Monthly review with the founder
60min looking at the data and deciding direction
Assisted onboarding · 2 weeks
LoRA ambassador training + calendar setup from scratch
Direct channel with the founder
private WhatsApp with Rafael for urgencies and quick decisions

Ambassador exclusivity by vertical.

Delivery categories

Each piece is independent. In the right size for the channel.

Posts, banners and videos count as separate categories. You request what you need, in the canonical format of each channel. Custom sizes? Yes — at onboarding you register the exact dimensions of your store and Recto delivers to spec.

Feed Post
4:5 · 1080×1350

Stories · Reels
9:16 · 1080×1920

Web banner · email
16:9 · 1920×600

Mobile banner
3:4 · 750×1000

Standard sizes above · customizable at onboarding

All plans are monthly, no lock-in. Cancel anytime. Overage: +BRL 30 (Essential), +BRL 20 (Studio) or +BRL 15 (Signature) per extra post. Banners and videos follow their own table.

09 · Honest questions

Before you start.

What if my brand doesn't sell wine?

Recto was initially calibrated for Brazilian e-commerce with editorial identity — wine, spirits, specialty coffee, olive oil, gourmet, fashion, design, beauty. If your products have a visual identity that matters and an audience that picks carefully, we likely fit. Not sure? Ask on the demo.

Do I need an e-commerce?

Yes. Recto connects to any e-commerce platform with a structured catalog. Without a catalog, we can't keep the real product image and measure the revenue each post generated.

How fast can I start?

Same day as the demo, if we book in the morning. Onboarding takes 30 minutes. You leave the call with the first piece published.

Who generates the pieces — me or Recto?

You. Recto is editorial self-service. You pick the product, the commercial angle, the channel — and the platform generates a faithful image + editorial copy in fourteen seconds. I adjust whatever's needed along the way.

Who's the founder?

Rafael Vieira. I've operated Cia do Vinho the past few years — today the founding client and first user of Recto. Engineer by background. I build it, sell it and support it. No SDR layer: on the demo, you talk to me.

Can I cancel before the 30 days?

Yes. If you generated fewer than 5 pieces, full refund. If you generated 5 or more, we consider the pilot complete — and you have 7 days to decide on the Studio plan.

Thirty days.
You're the
editor-in-chief.

What Recto is.

Marketing isn't proven in seven days.

Four steps. Zero friction.

The editorial essentials.
No fluff.

Two faces.
One identity.

The price of dinner out.
The return of a month of catalog.

Clear.
No fine print.

Three plans.
One for each rhythm.

Each piece is independent. In the right size for the channel.

Before you start.

The table is set.
The next step is yours.

Thirty days.You're theeditor-in-chief.

What Recto is.

Marketing isn't proven in seven days.

Four steps. Zero friction.

The editorial essentials.No fluff.

Two faces.One identity.

The price of dinner out.The return of a month of catalog.

Clear.No fine print.

Three plans.One for each rhythm.

Each piece is independent. In the right size for the channel.

Before you start.

The table is set.The next step is yours.

Thirty days.
You're the
editor-in-chief.

The editorial essentials.
No fluff.

Two faces.
One identity.

The price of dinner out.
The return of a month of catalog.

Clear.
No fine print.

Three plans.
One for each rhythm.

The table is set.
The next step is yours.